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December 2015

Social Commerce is still heavily discussed by marketing blogs and wide-reaching magazines across the world. During the past days we have seen a couple of articles at magazines such as koreabizwire.com or clickz.com that are written from different angles and help you to complete your picture of Social Commerce: Motoko Hunt’s analysis on Japan’s social network Line for instance or Jasons Manders commentary “2016 is set to be the year for social commerce“.

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How to prevent and react on price glitches

German blogs such as Exciting Commerce or Internet World are currently discussing the case of GetDigital.de, an eCommerce player that sells “geek stuff” such as clothes and gadgets. Due to an error consumers were able to combine two voucher codes to purchase a fair trade shirt for €5 instead of €9.95. The mydealz community got aware of this opportunity and ordered the shirt more than 1,000 times within a few hours. Of course, this news doesn’t only attract journalists, but also scares other retailers. Luckily, price glitches are very seldom and easy to prevent.

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Running several of the widest-reaching Social Commerce networks such as Dealabs (France) , DesiDime (India), HotUKDeals (United Kingdom) or mydealz (Germany), we are permanently in touch with merchants. Some of them have already gained a profound understanding of how Social Commerce is working. Some others are new to Social Commerce and need to get advice. These are the seven golden rules every marketer should follow to turn their Social Commerce campaign into a success.

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Is China the model country for Social Commerce? 

Erik Crouch, Editor at techinasia.com, has recently published a remarkable article that traces the rise of WeChat and comes to the conclusion that „Chinese and China-focused entrepreneurs have already cracked the basic codes of making social commerce work“. Well, of course there can be not doubt that techinasia.com, the Asian pendant of TechCrunch, is somehow „patriotic“, but at least some of his arguments sound valid.

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Mindshare has recently published a study that identifies ten „Cultural Dynamics – patterns in social behaviour and attitudes that capture the prevailing spirit of the times – that are related to our global consumer trends and reveal how shopping is perceived and experienced around the world“. The study’s findings have already been discussed by some other blogs and magazines. But we think, it’s  still worth to look at them from a „social commerce“ point of view.

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Five articles on Social Commerce you should read

Social Commerce is currently discussed nearly everywhere and we have seen some great, insightful articles during the last days you should read, too. Tracey Wallace’s look at Social Commerce as “The Next Frontier of Retail Engagmeent” for instance or eMarketer’s analysis of buy buttons as “the next step in social commerce”. Here comes a list of articles we strongly recommend.

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Black Friday and Cyber Monday have arrived in Germany. According to a analysis carried out by the social commerce portal mydealz.de, 4,97 million consumers have used mydealz.de between November 26 and November 30 to discover the hottest deals. Compared to 2014, the number of visits has increased by 30.9 %. eCommerce players strongly benefit from this increase: During the past weekend 1.51 million users have clicked-through to one of the 470 online shops offering special Black Friday/Cyber Monday deals. That means an increase of 24.7 % compared to the Black Friday weekend 2014.

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Reading online marketing magazines is currently a somehow strange experience: Publishing house representatives and online marketing professionals complain about the rapidly-growing usage of ad blockers. BILD, by far the widest-reaching German newspaper, and most recently Yahoo have even taken measures to exclude readers who use an ad blocker from its news portal (www.bild.de), respectively its free-mail service. Putting ourselves in the shoes of BILD’s publisher Axel Springer or Yahoo’s management, we understand this move at least partly — BILD and Yahoo generate most of their income through (display) advertising. But why are so many marketers ignoring their customer’s needs? It’s time to think about new, user-friendly types of advertising!

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