The discussion about social commerce is always a discussion about Facebook Shopping. Mark Zuckerberg’s social network is often seen as a pioneer and an enabler of social commerce — probably because of Facebook’s technological or financial strength or simply because of it’s extremely huge user-base. That’s why a study carried out by Detecon, a Cologne/Germany-based consultancy, is of great interest for all professionals working in the digital marketing or eCommerce industry.
Following the German and the British eCommerce market we also had a look at the French online retail industry to figure out which were the most relevant players in 2015 and how they were able to generate their traffic. Just to anticipate one thing: Direct type-ins, search engines and referring websites are most important for French online retailers while newsletter and display advertising as well as social media marketing have only little impact on purchase decisions.
With 2016 already entering the third week, it’s time again to look back to all those articles on Social Commerce that were published since our last news update. This time we would like to introduce you not only to an infographic that illustrates six trends that will take over 2016, but also to some analysis – for example Haresh Kumar’s one that explains why retailers need to get “social” and “loyal” to win at mobile.
British consumers visited the top ten online retailers, according to Similar Web, 4.54 billion times in 2015 with eBay (1.67 billion visits) and Amazon (1.64 billion visits) dominating the British e-commerce market. But which other online retailers were popular in 2015? How do consumers make decisions on where to buy products and how big is the impact of social networks on their purchasing decisions compared to traditional types of marketing such as newsletters and display advertising? Pepper.com, the global, social commerce group that HotUKDeals (the biggest social commerce platform in the UK) is part of, has analysed statistics from Similar Web to answer these questions
German consumers visited the top ten online retailers, according to Similar Web, 4.78 billion times in 2015 with Amazon.de (2.14 billion visits) and eBay.de (1.86 billion visits) dominating the German e-commerce market. But which other online retailers were popular in 2015? How do consumers make decisions on where to buy products and how big is the impact of social networks on their purchasing decisions compared to traditional types of marketing such as newsletters and display advertising? We have analyzed statistics from Similar Web to answer these questions.
Honestly, we at Pepper aren’t big fans of predictions and comments on the future of our company or the market we are active in. These kind of statements are always ungrateful because people take trust in your words and judge you if the situation you predict won’t arise. But in this case we will make a rare exception, because there is no reason for coming another conclusion: 2016 will be the year of Social Commerce.