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February 2016

Five more insightful articles on Social Commerce


It has been a while since we have published our last overview of articles that provide insights about social commerce as an industry or some of its facets. Today we would like to introduce you to five new articles that introduces you not only to some of the latest trends in social commerce and social media, but also to a topic that is currently still undervalued: the power of emotion and the way how to interact with your potential customers.

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We are Social's latest study unveils which markets suit well for Social Commerce

A few days ago We are Social, an internationally acting digital marketing agency, published its newest study “Digital in 2016” — with more than 530 pages not just a simple study, but a real compendium of the current state of online marketing and eCommerce around the globe. For us one of the most interesting findings: The study unveils which countries/markets have the highest potential for Social Commerce.

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When it comes to Valentine’s Day most people think about romance and maybe flowers as well as chocolate or jewelry as gifts. But that’s simply because florists, jewelers and chocolatiers have run massive promotional campaigns since years. Figures speak a different language. We have had a look at 21,711 deals shared via our social commerce portal mydealz.de and 9,55 million transactions mediated during the last three years to figure out which products are really popular in Germany. The results show that Valentine’s Day isn’t only a holiday for couples in love, but also an important shopping event.
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The Valentine’s day is probably one of the most important for (online retailers) as not only florists, perfumeries and jewellers, but also more and more other retailers try to monetize on this event by running dedicated Valentine’s Day campaign. But which are the most popular products? We had a look at the stats of our platform HotUKDeals to figure out which were the more popular deals during the last two Valentine’s Day seasons. These are the results.

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