powered by Pepper.com

March 2016

These are Europe’s biggest social networks


Twitter has celebrated its tenth anniversary on March 20 and took this occasion to unveil some facts and figures about its user base in Europe: In Germany, for instance, twelve million people are currently using Twitter to post and interact with short messages. But how big is Twitter compared to other social networks in Europe and which are the most important social networks in countries such as Austria, France, Germany, Poland, the Netherlands and United Kingdom? Similar Web answers these questions.

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Being still on its rise, Social Commerce has been one of the most discussed online marketing subjects during the last couple of weeks. While Facebook is still about to start monetizing on eCommerce other social networks such as Snapchat are joining the game. But how successful are online retailers running their social media marketing campaigns? We have analyzed the different attempts and compared the social media success of British online retailers to the approaches of their French, German and American counterparts.

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Pepper.com, a global social commerce network, has analysed data which reveals that retailers in the UK are leading the way when it comes to traffic from social media platforms and the number of followers and fans for these websites, compared to Germany and France, with fashion retailers having the most social media followers in the UK.

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Word of mouth marketing is one of, if not the best publicity effect a company can gain. And that’s why dozens of studies on viral marketing were published during the last years. With Macromedia and Webguerllia two further companies have recently published their findings on word of mouth marketing. They analyzed which patterns motivate influencers to share their opinion and recommend products or retailers. One of their key findings: Education and gender determine if and how consumers share their opinion.

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Facebook, Instagram and Pinterest have not even started to roll out their social buy buttons in Germany, but are already faced with some serious problems: A study carried out by Defacto Digital Research clearly shows that more than every second consumer wouldn’t make use of the opportunity to purchase an item directly within one of the social networks. The reason for this lack of interest is simple: Consumers worry about data security and privacy.

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