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April 2016


The Dutch eCommerce industry has had a strong start to 2016. The reach of the twenty leading online retailers has grown by 47.92 % — from 176.4 million visits in the fourth quarter of 2015 to 338.8 million visits in the first quarter of 2016. Above all Marktplaats.nl, a marketplace for classified ads, benefitted from the increasing interest in online shopping: Its reach has grown by 67.2 % from 41.4 million in the last quarter of 2015 to 126.2 million visits in 2016’s first three months. These are some results of a study we have just carried out by using the data of the market research company Similar Web.

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Wondering how British consumers shopped online in the first quarter of 2016? We have analysed Similar Web data to unveil which were the most popular retailers in the first three month of this year, how consumers accessed online merchants and where they came from. Here come the key results.

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Speaking about social commerce doesn’t mean to speak only about another sales and marketing channel. If you want to be successful with social commerce, you will always have to keep the image of your brand in mind and to fulfill the needs of your (potential) customers. That’s why a study carried out by the German market research company Fittkau & Maaß Consulting has aroused our interest. Fittkau & Maaß has interviewed 3,192 online shoppers to find out which are their biggest pain points regarding delivery and return processes. The results will help you to avoid mistakes and increase the happiness of your customers.

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