When you take a look at how the eCommerce market is structured in – let’s say – the United States, the UK or Germany, there can be no doubt that first of all one player is leading the field: Amazon. While Amazon was able to count as many as 1.104 billion visits to its German marketplace Amazon.de during the second quarter of 2016, the number two – eBay.de – has been far behind with only 713.28 million visits. And the situation is the same in most of the other countries across the world. So there must be a reason why Amazon was able to become that succesful and to retain its leadership. We believe there are at least five things other retailers can learn from Amazon.