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August 2016


Digitas LBI, an online marketing and technology agency headquartered in Boston/USA, has published a new study on consumer behavior – and it’s full of useful insights for people who are engaged in Social Commerce: Focussing on a) how consumers make their purchase decisions, b) how many of them expect delivery within one day and c) if they take trust into a sales advisers expertise, Digitas LBI was able to figure out some national characteristics and patterns consumers from across the world have in common.

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For many years the United States have been considered as the biggest eCommerce market of the world. Not only Amazon and eBay were founded here, but also several renown (internet) retailers such as Groupon, Macy´s, Walmart and Zappos. But times have changed: Today Asian players such as Alibaba, Aliexpress and JD.com are about to outshine their American competitors. While American online shoppers spent $483 billion for their purchases in 2014, China-based retailers have generated a turnover of $538 billion. There are reasons for America’s loss of significance, even in the field of Social Commerce.

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Okay guys, it’s the fourth of August – time for our monthly review on what has happened in Social Commerce so far. And to be honest, we are a little bit disillusioned at the moment. When we came up with our “Five reasons why 2016 will be the year of Social Commerce” piece back in January 2016 we were confident that things are going to move on more quickly. But as the experience of the recent months teaches us, major players such as Facebook, Instagram and Twitter are still struggling to get their foots on the ground. Good for us as we are still growing and strongly benefitting from our market-leading positions, but a few attempts of Snapchat, Instagram and Carousell are worth mentioning, too.

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