For the last five years Mobile Commerce has said to be one of the most dominating trends in e-commerce. Retailers and marketing experts expect smartphones to become the shopping device number one. But the latest Similar Web data tell a different story: From July to September only 49.52 percent of all consumers visited one of the leading Dutch internet retailers via their smartphone or tablet. What sounds impressive, indicates a loss of 10.36 percent compared to the third quarter of 2015. The international active Social Commerce group Pepper.com gives reasons why the rise of Social Commerce has come to a (preliminary) end.