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eCommerce Insights

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For the last five years Mobile Commerce has said to be one of the most dominating trends in e-commerce. Retailers and marketing experts expect smartphones to become the shopping device number one. But the latest Similar Web data tell a different story: From July to September only 49.52 percent of all consumers visited one of the leading Dutch internet retailers via their smartphone or tablet. What sounds impressive, indicates a loss of 10.36 percent compared to the third quarter of 2015. The international active Social Commerce group Pepper.com gives reasons why the rise of Social Commerce has come to a (preliminary) end.

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amazon

When you take a look at how the eCommerce market is structured in – let’s say – the United States, the UK or Germany, there can be no doubt that first of all one player is leading the field: Amazon. While Amazon was able to count as many as 1.104 billion visits to its German marketplace Amazon.de during the second quarter of 2016, the number two – eBay.de – has been far behind with only 713.28 million visits. And the situation is the same in most of the other countries across the world. So there must be a reason why Amazon was able to become that succesful and to retain its leadership. We believe there are at least five things other retailers can learn from Amazon.

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Did you know that every second French is using social networks, but that Facebook and Co. have only contributed 1.63 % to the Top-25 internet retailer’s reach in the first quarter of 2016. It’s nearly the same with smartphones and tablets: Though the market penetration of tablets and specially smartphones is quite high, 64.55 of all French consumers their desktop computer or notebook to shop online. We have put to together these and other facts and figures that might be interesting for you, specially in case if you want to get active in France, Europe’s third biggest eCommerce market.

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dutch

The Dutch eCommerce industry has had a strong start to 2016. The reach of the twenty leading online retailers has grown by 47.92 % — from 176.4 million visits in the fourth quarter of 2015 to 338.8 million visits in the first quarter of 2016. Above all Marktplaats.nl, a marketplace for classified ads, benefitted from the increasing interest in online shopping: Its reach has grown by 67.2 % from 41.4 million in the last quarter of 2015 to 126.2 million visits in 2016’s first three months. These are some results of a study we have just carried out by using the data of the market research company Similar Web.

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Wondering how British consumers shopped online in the first quarter of 2016? We have analysed Similar Web data to unveil which were the most popular retailers in the first three month of this year, how consumers accessed online merchants and where they came from. Here come the key results.

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Influencer

Word of mouth marketing is one of, if not the best publicity effect a company can gain. And that’s why dozens of studies on viral marketing were published during the last years. With Macromedia and Webguerllia two further companies have recently published their findings on word of mouth marketing. They analyzed which patterns motivate influencers to share their opinion and recommend products or retailers. One of their key findings: Education and gender determine if and how consumers share their opinion.

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When it comes to Valentine’s Day most people think about romance and maybe flowers as well as chocolate or jewelry as gifts. But that’s simply because florists, jewelers and chocolatiers have run massive promotional campaigns since years. Figures speak a different language. We have had a look at 21,711 deals shared via our social commerce portal mydealz.de and 9,55 million transactions mediated during the last three years to figure out which products are really popular in Germany. The results show that Valentine’s Day isn’t only a holiday for couples in love, but also an important shopping event.
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The Valentine’s day is probably one of the most important for (online retailers) as not only florists, perfumeries and jewellers, but also more and more other retailers try to monetize on this event by running dedicated Valentine’s Day campaign. But which are the most popular products? We had a look at the stats of our platform HotUKDeals to figure out which were the more popular deals during the last two Valentine’s Day seasons. These are the results.

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Following the German and the British eCommerce market we also had a look at the French online retail industry to figure out which were the most relevant players in 2015 and how they were able to generate their traffic. Just to anticipate one thing: Direct type-ins, search engines and referring websites are most important for French online retailers while newsletter and display advertising as well as social media marketing have only little impact on purchase decisions.

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This is how British consumers shop online

British consumers visited the top ten online retailers, according to Similar Web, 4.54 billion times in 2015 with eBay (1.67 billion visits) and Amazon (1.64 billion visits) dominating the British e-commerce market. But which other online retailers were popular in 2015? How do consumers make decisions on where to buy products and how big is the impact of social networks on their purchasing decisions compared to traditional types of marketing such as newsletters and display advertising? Pepper.com, the global, social commerce group that HotUKDeals (the biggest social commerce platform in the UK) is part of, has analysed statistics from Similar Web to answer these questions

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