Okay guys, it’s the fourth of August – time for our monthly review on what has happened in Social Commerce so far. And to be honest, we are a little bit disillusioned at the moment. When we came up with our “Five reasons why 2016 will be the year of Social Commerce” piece back in January 2016 we were confident that things are going to move on more quickly. But as the experience of the recent months teaches us, major players such as Facebook, Instagram and Twitter are still struggling to get their foots on the ground. Good for us as we are still growing and strongly benefitting from our market-leading positions, but a few attempts of Snapchat, Instagram and Carousell are worth mentioning, too.
It’s already the ninth of June today – time to look back at all those changes that happen and news that were discussed since our last news update one month ago. While Twitter has finally and – as we believe – unavoidably disbanded its Social Commerce team, Amazon is still struggling to get a grip on fake reviews on its marketplaces and Rakuten shuts down its British marketplace. But there were also some good news: Raising an impressive amount of $1.8 billion in its Series F Snapchat has shown once again that the company is going to shape the future of Social Commerce and the way how people with each other.
It’s the tenth of May today and the first four month have already passed. Time to have another look at the recent developments in eCommerce and specially Social Commerce that is still seen as an upcoming trend, though retailers and online marketers pay more and more attention to this (not very) new sales and marketing channel. Here are some of the articles you shouldn’t miss.
With 2016 already entering the third week, it’s time again to look back to all those articles on Social Commerce that were published since our last news update. This time we would like to introduce you not only to an infographic that illustrates six trends that will take over 2016, but also to some analysis – for example Haresh Kumar’s one that explains why retailers need to get “social” and “loyal” to win at mobile.
Social Commerce is still heavily discussed by marketing blogs and wide-reaching magazines across the world. During the past days we have seen a couple of articles at magazines such as koreabizwire.com or clickz.com that are written from different angles and help you to complete your picture of Social Commerce: Motoko Hunt’s analysis on Japan’s social network Line for instance or Jasons Manders commentary “2016 is set to be the year for social commerce“.
Social Commerce is currently discussed nearly everywhere and we have seen some great, insightful articles during the last days you should read, too. Tracey Wallace’s look at Social Commerce as “The Next Frontier of Retail Engagmeent” for instance or eMarketer’s analysis of buy buttons as “the next step in social commerce”. Here comes a list of articles we strongly recommend.