When you take a look at German business newspapers and online marketing magazines you might think that only a few things are as important as social media. Journalists get regularly delighted by „shitstorms“, dozens of companies are about to hire a „Social Media Manger“ and many, many case studies describe how Facebook, Pinterest or Instagram are successfully used by advertising companies. Eleven years after Facebook was founded and five years after Kevin Systrom and Mike Krieger launched Instagram, social media is still breathtaking.
During the last couple of years we have seen various studies on the current state of eCommerce. Many of them seemed redundant to us while just a few studies delivered helpful insights. Even more seldom are those studies that are really comprehensive and packed with new findings. The guys from DigitasLBI have recently conducted such a study. It’s named „Connected Commerce“ and here are the key results.
Christmas is just ahead of us — the time of the year with the highest turnover. And we are already right in the middle of this year’s season. According to a study carried out by Google, 17 % of all consumers start to buy their christmas presents in October, 23 % in November and 60 % will purchase their gifts in December. During the christmas season 2014 US retailers generated $3.19 trillions in turnover. But how can you secure yourself a piece of the cake? This guide leads you through the hottest phase of the year.
Every year in November British online shops experience a real revenue peak. In 2014 retailers generated a turnover of £1.53 billion on the last weekend of November. Black Friday and Cyber Monday are the days that fascinate thousands of consumers and this year retailers will expect a big plus in revenue from November 27 to November 30. But how relevant is Black Friday in Britain compared to other shopping events around the world? Pepper.com, the world’s largest social commerce group, introduces the ten days with the highest revenue for retailers.
Taking a look at the media is currently a somehow weird experience: Social Commerce is back in the headlines again. 16 years after the rise and fall of Letsbuyit.com and more than five years after Groupon, LivingSocial and local players such as DailyDeal.de tried to revive group shopping, Facebook, Instagram, Pinterest and even Twitter attempt to monetize on eCommerce. But why is Social Commerce so attractive again? Well, maybe it’s because of these seven figures.
Social Commerce is currently one of the hottest trends in online marketing and eCommerce. The rise of Facebook, Twitter, Instagram, YouTube and Pinspire and other social networks have changed the way how customers are communicating with each other and interacting with brands. And not only the increasing demand for Ad Blockers shows that marketers need to develop new strategies to reach out to their target groups and convert them into (loyal) customers.